I build brands that thrive in a fast-changing world. The strongest brands reflect culture and are driven by purpose — they spark connection, shape society, and fuel business growth.

With 15+ years of experience, I’ve worked with some of the most respected design studios across London and Amsterdam, leading creative projects for brands such as The Coca-Cola Company, Danone, Nike, Sky, and many others. Most recently, I spent four years brand-side as Creative Director at The Social Hub, helping lead the transformation from The Student Hotel to The Social Hub.

Now independent, I combine strategic thinking with hands-on design.
I work solo or with a trusted network to deliver standout creative — without the big agency overhead.

Core Skills
Brand Identity · Brand Experiences · Brand Storytelling · Messaging & Content, Marketing Creative · Editorial Design · Packaging · Retail & Spatial Graphics

Extended Creative Network
Brand Strategy · Culture, Trends & Forecasting · Motion Graphics · Photography & Videography · Social · 3D · Spatial Design · Illustration

Industry Experience
Hospitality · Lifestyle · Social Impact · FMCG · Entertainment · Biotech · Consumer Tech · Startups